Book Talk: Disruptive Innovation – Juana-Catalina Rodriguez

March 10, 2022 @ 8:00 am – 8:30 am America/Los Angeles Timezone

If the definition of insanity attributed to Albert Einstein is doing the same thing over and over, expecting a different result, I learned that to Unsettle Disruption. You need to change the paradigm.

In this virtual talk, Emilie White and Juana-Catalina Rodriguez will describe how ‘Unsettled Disruption’ breaks down the puzzle of disruptive innovation.

But that’s not all; we’ll touch on what motivated the author and share the pleasures and the pitfalls of writing a book in a second language. Followed by a mini-interactive workshop and the opportunity to win signed copies.

Isn’t that cool?

Good companies adapt to challenges. Great companies anticipate them.
The global disruption caused by the pandemic, climate change, technology, and new customer expectations is unparalleled. Overnight, entire economies, education systems, and social infrastructures came to a grinding halt.

Nowadays, many companies, businesses, and entrepreneurs face the test of redefining their innovation strategy in a short time frame. Creativity doesn’t always switch on like a lightbulb in our heads. It requires a better understanding of the problem you want to solve.

Unsettled Disruption provides a systematic process to consider external factors, your industry’s chances of disruption, and the pillars that would help you build your disruptive innovation strategy.Unsettled Disruption: Step by Step Guide for Harnessing the Evolving Path of Purpose Driven Innovation is the book you’ve been waiting for and the book you need. Packed with tips, tactics, groundbreaking concepts, and examples of business cases developed over years of experience. Unsettled Disruption is a must-have for every entrepreneur.

You will learn:

Defining your strategy of becoming a disrupter

Distinguishing between innovation and disruptive innovation

Identifying the disruption potential in your industry

Understanding why companies fail to see disruption coming
And much more.

By providing the framework for success, Unsettled Disruption helps you unfold disruption strategies and discover the reasoning behind why companies are facing disruption, regardless of the industry. The ability to accurately foresee changes coming is an invaluable skill that will transform your business.

Juana-Catalina is a serial intrapreneur and entrepreneur. She had developed multiple innovation projects in several industries, including fast-moving consumer goods, retail, financial services, mobile retail, cloud storage, digital identities, digital transformation, and social innovation across Asia-Pacific, Europe, Latin America, and North America. She is a startup advisor, author, and founder of JnC Nova and Juana-Catalina is an executive coach for the Stanford GSB Seed-Stanford Institute for Innovation in Developing Economies and for Stanford GSB LEAD.